The Save Childhood Movement is an organisation which announced its official launch yesterday. There's no definitive mission statement on their website (at least as far as I can see) but essentially they're concerned with ideas about the erosion of childhood in the modern world, and the affect that this can have on children's wellbeing. This article - Why are British Children So Unhappy? - summarises some of the issues that the organisation aims to highlight and confront.
The Save Childhood Movement is backed by a number of well known names in the early years sector, so I suspect that it'll be mentioned quite a lot in the press over the coming months. You can read more about it and related research on their website.